Physical stores have limitations like geographical location, store charges like rent and timings (a physical store remains open for certain duration). These limitations allow them to be reachable and accessible to only limited number of people.
E-commerce websites help the stores and businesses in many ways:
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E-commerce stores makes your business accessible across locations
As e-commerce stores are available on the Internet, people from the entire world can have access to the stuff available. They do not have any geographical limitation.
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Great for businesses willing to expand
Businesses looking for expansion must definitely look forward to starting up an e-commerce store as it is the easiest way to expand your business. Buyers do not have to visit the physical location of your store. You get new customers fast with the help of mailers, promotions on social networking sites etc, therefore, expanding the business becomes easier.
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Your Store Promotions are more visible
You can promote your store all across the world. You can send mailers to the users and also put up information about the new offers or launch of a new collection on the website.
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Your business is up and running 24*7
Your store is virtually open even after you have closed the store for the day, and remains open before you actually open the physical store. Customers are buying your products all the time!
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Promoting on Social Websites become easier
It is much easier to link your e-commerce stores to the social networking sites. Users on social networking sites can get to know about your website, which is not easy for a physical store. People can visit the site and actually buy products.
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Better results for the business
Most of the businesses that have started an e-commerce store have experienced a drastic growth in their revenue. You gain more customers and as a result more purchases are made. Also, the operating cost is reduced.
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Make use of search engines
Having an e-commerce store means your business is visible on search engines. It is the general tendency of users to visit pages that are displayed on top when they search for something. This will help you attract traffic to your ecommerce store.
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Reduced cost
The cost of business is reduced when build an e-store as the cost of marketing and promotion, inventory management, store’s rent, maintenance, salary of the staff etc. are reduced. This is the reason why they can afford to offer discounts to buyers across the year, which is not possible for a physical store.
These are some of the reasons why many stores are opting to go online over the physical brick stores. Having an e-commerce store for your business is a good idea, which lets you reap many benefits.
Stay Digified !!
Sachin Khosla
